At least one CRM vendor incorporates partner relationship management software in its CRM solution. Increasingly, businesses are bringing partners into the fold, sharing corporate information and goals in an effort to drive both companies' revenue. Partner relationship management lets companies create and manage joint marketing efforts, forecast joint sales results, result in promotional discounts and shared marketing campaigns, share order-management and tracking, and give each other access to their sales and marketing materials. If a CRM solution does not have a PRM application, it should seamlessly integrate with a business' existing PRM software to make the best use of data stored in both systems.
