C2CRM is a comprehensive middle-market CRM (Customer Relationship Management) solution, offered as On-Premise or On-Demand – SaaS (Software as a Service) designed to integrate sales, marketing and customer service into one seamless, collaborative operation. C2CRM consists of five solutions that, combined, provide a complete CRM system:
Relationship Management – includes relationship tracking, activity management for tasks and "to do" lists and management for mail/calendar activities to make appointments
Sales Management (Sales Force Automation) – allows for you to manage and track opportunities and forecasts along with quote and contract management
Customer Service – includes customer support ticket system, field service and project management
Marketing Management – includes a rich broadcasting messaging system for marketing campaigns, lead management, and repository for documents and images
Utilities – includes reporting tools, workflow engine, Content Manager, SQL Exporter and e-Business Suite
C2CRM is platform independent and employs a role-based methodology. It offers a rich graphical experience in a simple-to-use web browser interface that leverages the infrastructure and security model of Lotus. The product is recognized by IBM® and Lotus® as a leading middle-market CRM application, and has a strong partner channel made up of IBM and Lotus Business Partners. C2CRM is also a Premier Business Partner for both IBM and Lotus.
C2CRM provides an all-inclusive approach to earning and keeping loyal customers, leading to increased profitability and market leadership. C2CRM offers a rapid return on investment (ROI) and provides a secure, collaborative vehicle for all departments in an organization to capture and manipulate customer, prospect and supply chain information. Its modular design allows companies to scale the solution functionality to meet their needs, and increase users as their organization grows. Additionally, C2CRM provides the ability to track marketing campaign success and penetrate potential and existing customers with its powerful broadcast engine. The Enterprise Customer Service functionality is especially designed for environments that need to track and bill project-related activities.
C2CRM is clearly different from competitors. It offers the power and flexibility usually reserved for custom CRM solutions, with the ease of use and implementation typically associated with contact managers. There's simply nothing like C2CRM and it's ready to help your business improve productivity, increase sales and boost your bottom line.
C2CRM streamlines your sales process by providing real-time information on leads, prospects and customers. It improves your marketing efforts by tracking which marketing initiatives work and which ones do not. It streamlines your customer service by providing comprehensive customer information. Your service team will help customers faster and more efficiently which ultimately improves customer satisfaction and loyalty.
