Introducing Powerfully Simple CRM from EntelliumMost CRM solutions miss this simple point: It’s not about “getting” your team to use CRM – If the solution actually helped them do their jobs better, we believe user adoption wouldn’t be an issue. At Entellium, we “go deep” on CRM. As such, we’re constantly examining how sales, service and marketing teams work. Based on well over 50,000 hours of usability research, we’ve built CRM solutions that increase the number of leads and opportunities sales professionals can effectively manage each month, and increase the number of service incidents a rep can close in a day. That’s why the CRM industry has consistently ranked Entellium #1 in usability. “User Effectiveness” vs. “User Adoption”A core philosophy of Entellium is that the so-called “User Adoption” problem that exists with today’s CRM solutions is primarily due to the fact that most users: - Can move faster than their CRM solution could bring up new pages and save edits;
- Need to traverse multiple screens and tabs to input data leading to “click” fatigue;
- 3. Are forced to perform routine tasks manually because their CRM solution doesn’t automate this work for them;
- Don’t have access to their data when they need it either because they don’t have an Internet connection or because mobile CRM is too expensive and complex to deploy;
- Have to pay extra for an ineffective offline client that requires them to be paranoid about system outages because users have to decide in advance which records they might need to work on at any given time.
When taken together these factors can actually cause users to be less effective using most CRM solutions. No wonder they don’t want to use them!The Entellium DifferenceEntellium built its CRM solution specifically to ensure users have the tools to manage more sales opportunities and customer service incidents better than they could with any other solution to increase sales and customer loyalty. Entellium is the first hosted CRM solution to proactively automate time-consuming activities like running reports, sending customized sales collateral and customer follow-up letters, publishing updates to the service knowledge base - even an entire customer go-live process or lead handling. Entellium automates more routine tasks than any other hosted CRM provider, so you can focus on completing the activities that make you successful. An Example Of User Effectiveness for Sales Teams:It’s nearing the end of the month and your sales team really needs to focus on those deals most likely to close now. But there are also leads they need to keep warm for next month’s quota – If they let those leads go cold, a competitor has a higher likelihood of grabbing those prospects. Usually, your average sales rep would have to prioritize this month’s deals over those for the following month – but at Entellium we’ve developed a feature called “Activity Sets” that allows a rep to automatically send a series of emails to leads that look very personalized that the system sends on their behalf. This frees up their time to focus on those opportunities most likely to close today. Never Be Disconnected FromYour DataWorking with customer data in browser-based solutions like Entellium has made CRM easier than ever before, but browser-based solutions have one drawback – working with customer data when not connected to the Internet. When we looked at "offline" applications from competitors, there was a common issue of having to decide in advance which records you'd want to work with. This seemed very inefficient. The solution? Entellium eDesktop – with this brand new “smart client” you’re never away from your data. And you don’t have to go through the pain of choosing which records to download in advance, or worry about manually syncing with our datacenter each time you go offline. Mobilize Your Sales Team AffordablyEntellium eMobile helps drive user effectiveness and productivity with its intuitive, yet powerful sliding menu system that let sales people work from smartphones as effectively as they do from their desktop system, all with minimal to no additional training. And since it is wirelessly linked in to the core Entellium system, eMobile users have the same up-to-date information as their colleagues in the office. The Only Hosted CRM Solution With A Modular DesignEntellium is the only hosted CRM solution to let you buy Sales and Service modules separately, with no contracts required. So you only buy the features your individual users will actually need, with world-class seamless integration between the two. The result? A full-featured CRM solution for up to 60% less than Salesforce.com or Siebel OnDemand. That's why Forrester Research gave us top scores on cost as well. Best of all, Entellium's products are backed by the Entellium Guarantee - so there's no more guesswork about what happens after the sale!
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