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Home > Categories > Manufacturing / ERP Software > M1 by B&G > Lead Management  
 
 
M1 by B&G  
 
       
     
   
M1 by B&G - Lead Management Module 
 
 
M1 Lead management provides powerful tools to effectively manage your entire pre-sales process.

M1 Lead management enables companies to document all activities in the pre-sales process, with the ability to analyze marketing programs to determine the most effective marketing strategies.

Leads
Create leads for all enquiries you receive relating to your products or services. Record the expected close date and potential revenue each lead should generate. Use leads to predict the future potential revenue.

Marketing Programs
Create a program for each marketing activity you perform. Assign start and end dates, the cost of the activity and the revenue generated from the program. Use this information to identify the most effective marketing strategy for your business.

Competitors
Assign competitors to your leads and track your competitor activities, pricing, strategies, products etc..

Milestones
Milestones measure the stage at which each lead is. Assign a confidence factor to the milestone to record the likelihood of the lead converting to a sale. Use milestones to develop a successful sales process flow.

Create Quotes and Orders
To save time while working on a lead, use the shortcuts to quickly create a quote or an order. Information from the lead is automatically inserted into many of the quote and order fields.

Resolution
Track the reasons why leads are closing. Examples include win, loss to competitor, project cancelled etc. Analyze the resolutions to understand your product or service in the marketplace.

Leads Expected to Close ...
Two standard searches exist to display the leads expected to close this month and next month.
   
     
 
 
 
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