Marketing Automation with Maximizer CRM helps you generate more targeted leads, understand prospects and customers better, and maximize time & resources with automated campaigns.
Key Benefits of Maximizer CRM
Marketing Automation
Generate qualified leads and maintain a full pipeline to fuel sales
Manage marketing programs using real ROI information to make effective tactical and strategic decisions
Take advantage of built-in list and email campaign management
Involve sales, service and marketing personnel in comprehensive campaigns and keep everyone on the same page
Efficiently Manage Complex Marketing Projects and Teams
Project management: Use Action Plans to manage marketing projects and ensure the team is on track to meet deadlines; assign tasks and link project resources and personnel through a central interface.
Manage collateral: Ensure consistent branding and communications by sharing marketing collateral across the organization in the Company Library, and with partners through the web-based Partner Portal.
Reach Target Markets Cost-Effectively
Manage & execute automated campaigns: Utilize cost-effective text or HTML email, fax, or print direct marketing campaigns to drive leads, run promotions, and communicate with customers & prospects.
List management: With customer profiles and integrated sales & customer service & support details, create target lists based on advanced search criteria for all your campaigns. With one integrated solution for the entire organization, eliminate data duplication and errors that can occur when you have a marketing automation application and a separate sales force automation solution.
Comply with anti-spam legislation: Manage opt-in and opt-out lists, and handle unsubscribe requests with system-enforced functionality to ensure compliance.
Personalize campaigns: Improve response rates with data-driven, customer-centric marketing: personalize your content and subject with information stored in a field in your database.
Automate Lead Management to Fuel Sales
Lead management: Utilize automated processes to manage web leads, lead importing, and distribution to sales. Ensure no lead slips through the cracks by quickly assigning leads to the appropriate sales person through follow-up tasks.
Automated processes & alerts: Keep tabs on your staff & processes and act quickly. For example, automatically be notified by email when leads aren’t assigned or followed up in a timely manner. Monitor and respond to incoming inquiries with Maximizer CRM Workflow Automation. Use it on your sales@ or info@ email address and set rules to scan the subject or body of incoming messages for keywords, then have questions routed to the appropriate person.
Calculate ROI to Optimize Marketing Campaigns
Calculate response: Instantly view the response to each campaign, including email open and click-through rates, to make informed improvements on an ongoing basis.
Measure ROI: Calculate the ROI on campaigns including deals won and deals in progress, and measure conversion rates to understand the return on investment of your programs.
Executive Dashboard & Reports: Visualize real-time snapshot of the company's performance through key indicators in the Dashboard to see which areas are doing well and which areas need attention, then drill-down for deeper analysis. Maximizer CRM includes over 175 out-of-the-box reports, including lead summary and campaign status to manage your team and programs for better future results.
Customize Reports: Create your own reports using Crystal Reports® XI Professional, included for every user. Even export reports to Excel® for further analysis.
