Maximizer Software Announces Overwhelming Adoption of Maximizer CRM 10 Date : 2/11/2008 313
Rapid Up-Take Due to Accessibility, Enterprise-Class Features and ROI of Software for SMBs
VANCOUVER, BRITISH COLUMBIA – February 11, 2008 – Continuing its momentum and strong foothold in the small and medium business (SMB) market, Maximizer Software Inc. (TSX: MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the successful adoption of Maximizer CRM 10. In its first month of general availability, November 2007, over 690 leading organizations purchased or upgraded a total of over 12,500 seats of Maximizer CRM 10. “Our mission is to provide the very best CRM software and services that ultimately help SMBs grow,” said John Caputo, President, Maximizer Software. “Our success with Maximizer CRM 10 is a direct reflection of our solid leadership and commitment to developing products that are simple, accessible and provide the best value for our customers.” Market demand from existing and new customers was largely based on the introduction of enterprise-level features such as mobile CRM access, increased business intelligence, and on-demand sales and professional coaching.
“Our customers see a rapid return on investment using Maximizer CRM 10 due to ease of implementation, powerful functionality, low cost of ownership and Maximizer Software’s commitment to customer satisfaction,” said Thomas Tietgen, Owner, Intech Corporation – winner of Maximizer’s ‘2007 Annual Partner Best Implementation Award.’
Increased Mobility
Having sold more than one million licenses, the company developed Maximizer CRM 10 to reflect the growing sophistication of SMBs—competing globally and with large enterprises. MaxMobile for BlackBerry® offers increased mobility and provides BlackBerry smartphone users access to their customers, leads, schedules, sales deals and forecasts, and service cases directly on their handset, through wired or wireless synchronization.
Also added are enhancements to Windows Mobile devices, which support various Windows Mobile Pocket PC and Smartphone devices, including MotorolaQ and Samsung BlackJack, among others.
Business Intelligence
Allowing for increased visibility into valuable business data, Maximizer CRM 10 provides enhanced reporting, including more than 175 out-of-the-box reports, improved dashboards, Vista Gadget desktop dashboards, and a key partnership with 90 Degree Software. Through the 90 Degree Radius90 collaborative reporting platform and Microsoft SQL Reporting Services, Maximizer CRM 10 business users are now more easily able to search, share, collaborate and create reporting assets with an easy Office-like interface.
On-Demand Sales and Professional Coaching
Providing a gateway to on-demand, immediate expert advice through its interface, Maximizer CRM 10 now includes sales and professional coaching from CanDoGoTM. Through this partnership, Maximizer customers can access advice via the Web, from leading experts on business or professional topics such as sales negotiation, proposals, leadership and motivation. Users can leverage advice and coaching from more than 150 authors, speakers and professional trainers including Zig Ziglar, Tom Hopkins and Tony Parinello, in text, audio and video formats.
Additional Maximizer CRM 10 Entrepreneur Edition improved features include:
Easier communication and time management with improved Microsoft Outlook® integration;
Improved administration and security to manage small groups; and
Overall productivity enhancements in on-the-fly reporting, and task management.
About Maximizer Software Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than one million licenses and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.com.
This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.
Media Contact: Jennifer MacLeid Qotb Young & Associates (513) 281-2772 jennifermq@yapr.com
