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Microsoft Dynamics CRM - Guardian Management LLC Module 
 
 
Situation
Three years ago, Guardian Management LLC had an ambitious vision for its business. The third-generation real estate management and investment company, based in Portland, Oregon, wanted to shift its emphasis from property management to property ownership, expanding into the potentially more-profitable area of real estate investment. The company wanted to increase the size of the buildings it managed and owned. It wanted to expand geographically as well, moving beyond a handful of states to become a force throughout most of the western United States. And it wanted to achieve this growth without increasing the number of people it employed.

But its technology infrastructure stood in the way.

The company had 500 employees but only a handful of laptops; the vast majority of Guardian employees worked the traditional way, at their desks. And their desktop computers ran on a mixture of aging Microsoft operating systems, from Windows 95 to Windows 98. On the server side, the company ran on a series of computers based on the Windows 2000 Server operating system. Data, according to one executive, was stored “all over the place,” without a centralized structure. The 50-gigabyte Microsoft Exchange 2000 Server e-mail system was nearing capacity. Virus attacks had to be cleaned up approximately every six months. Hundreds of unsolicited commercial e-mail messages, or “spam,” clogged employee mailboxes every day, dragging down productivity while filling up the e-mail stores.

This system was managed by a part-time contractor who kept the desktop and server computers in operation. All the computers were maintained manually, with the contractor having to visit each machine to install new or updated software, including antivirus software. As a result, machines generally went without the latest updates for weeks or more at a time.

“The company knew it needed to upgrade its technology, but the idea was to continually adopt newer versions of the software it had been running,” says Will Wilson, Director of Information Systems, Guardian Management LLC. “The company wasn’t focused on the options for using technology in new ways to support the business. There was a sense that technology should help the business-but there was no plan for how to achieve that.”

Although management wasn’t sure how to revamp its technology infrastructure, it came to realize that a restructuring was needed if Guardian were to grow into new businesses and new geographic markets, and if it were to do so by increasing the productivity of its current staff. That’s when the company hired Wilson as a full-time technology director to replace the part-time contractor.

Wilson had his mandate from management to optimize the technology infrastructure of Guardian Management. The question was: where to begin?

Solution
With so many fires to fight, Wilson began with what he viewed as the most immediate concern: the e-mail environment.

Stabilizing the E-Mail Environment
“The Exchange Server system was about to reach its capacity,” recalls Wilson. “If that happened, the system would shut down, setting us back tremendously. E-mail was a business-critical function. We had to ensure it worked properly.”

And that meant more than just adding mailbox capacity. Wilson upgraded the environment to Microsoft Office Exchange Server 2003 to take advantage of the newer software’s greater capacity and more efficient use of server space. He did more, moving e-mail storage to a centralized storage-area network (SAN) device that would ensure faster, more reliable backups of the business-critical data than were possible with the previous tape-based backup solution, as well as provide a scalable structure for expanded storage as needed. Tape was still used, as a second-tier backup, ensuring a higher level of disaster recovery. And to help make sure that the unbridled growth of the previous e-mail system wouldn’t be repeated, Wilson created storage limits on mailboxes, administered through the Exchange Server software.

But undisciplined use of e-mail had been only one of many threats facing the Exchange Server system; other threats were from viruses and spam. To address them, Wilson replaced the ineffective antivirus solution with Sybari Antigen-now, Microsoft Forefront™ Security for Exchange Server-which also doubled as Guardian’s first antispam solution.

The five simultaneous antivirus scanning engines in Forefront Security for Exchange Server, together with the software’s ability to block suspicious file-type attachments such as executable (.exe) files, eliminated the virus infections that had previously plagued the company. Meanwhile, the antispam engine in Forefront Security for Exchange Server “reduced our spam overnight,” says Wilson. “We went from hundreds of spams in each mailbox each day to virtually zero.”

Addressing Core Infrastructure Needs
With the all-important e-mail system stabilized, Wilson went on to address other core infrastructure needs of the company. The SAN solution serving the e-mail system doubled as a centralized storage solution for the company’s other data, replacing the previous, haphazard server-based storage systems. The network was upgraded as well, secured with new firewalls and enhanced with virtual private networking (VPN) technology that enabled remote network access. And to give employees a way to take advantage of that remote access, the company added laptops to its computing mix. The result was that employees could be increasingly productive by accessing network resources from home or while traveling.

More recently, Wilson has begun to move Guardian to a more cost-effective and simpler remote access model, replacing the VPN with Internet-based access solutions such as Microsoft Office Outlook Web Access that enable employees to connect to Guardian from any Web-based device.

The next set of core infrastructure enhancements concerned the ways in which Wilson and his lean IT department managed the evolving infrastructure. The manual, high-touch system of updating computers was replaced by a highly automated series of solutions designed ultimately to increase system availability and reliability while reducing the time and cost needed to do so. Microsoft Software Update Services was adopted to enable automatic deployment of updates for Windows to all desktops overnight or as needed during the day.

Microsoft Operations Manager 2005-and now Microsoft System Center Operations Manager 2007-monitors an increasing range of the Guardian environment, including Exchange Server, Microsoft SQL Server® 2005 database software, Microsoft Office Live Communications Server 2005, the Active Directory® directory service, and Domain Name Service. Guardian’s new technology components reinforce each other in other ways as well.

For example, the company has also deployed Microsoft Forefront Client Security to safeguard its desktops and laptops. Updates to that software are distributed and deployed automatically by Software Update Services, relieving Wilson and his staff of the need to manage that new software manually.

Guardian had been using Active Directory in the Windows Server® operating system prior to the company’s core infrastructure optimization, but not often. Its use was limited to establishing user accounts. With the technology overhaul, Guardian expanded the use of Active Directory by adopting Group Policies to customize and automate the deployment of applications and updates to specific users and groups of users. It also used Active Directory to enforce strong passwords, which further enhanced the security of the infrastructure.

Optimizing the Infrastructure for Business Productivity
To make it easier to adopt all of this new software and to reduce the associated costs and complexity of licensing, Guardian adopted a Microsoft Enterprise Agreement for volume licensing. Earlier, Guardian had begun a business relationship with Ascentium, a Microsoft Gold Certified Partner. Now, Guardian and Ascentium planned an entirely new level of infrastructure optimization: that of the business-productivity environment in which Guardian’s employees worked.

That optimization of the business-productivity infrastructure has focused on bringing the benefits of unified communications to Guardian through technologies that include Exchange Server 2007, the 2007 Microsoft Office system (Guardian is in the process of migrating from Microsoft Office 2003), Microsoft Office Live Communications Server 2005, and the Microsoft Office Live Meeting service. The company is also testing Microsoft Office Communications Server 2007. Together, these technologies give Guardian employees a single interface through which they can communicate with their colleagues and others using whatever technology or combination of technologies is best for a given communication-instant messaging, phone, voicemail, e-mail, or Web conferencing.

Beyond unified communications, Guardian and Ascentium are working together on new ways for Guardian employees to collaborate. A proof of concept for Microsoft Office SharePoint® Server 2007 is a first step toward giving Guardian employees a single place to store, share, and collaborate on documents, and toward maximizing the effectiveness of that collaboration with automated workflows, which were not possible when people were storing documents in file shares and distributing them through e-mail.

Another proof of concept is introducing Guardian to Microsoft Dynamics CRM to help manage customer relationships. The solution builds on the Office Outlook 2007 messaging and collaboration client, which Guardian employees already know and use. That choice eliminates the need to train employees on a new software interface while delivering a powerful new way to track and share information on the owners, investors, lenders, and other external contacts that employees need to cultivate.

Looking ahead, Wilson envisions deploying Microsoft Dynamics CRM across the enterprise and taking advantage of its automated workflows to manage marketing campaigns and other programs. Data from those campaigns will then flow automatically into Microsoft Office Excel® 2007 spreadsheet software for analysis, with the information accessed and shared by employees through the Office SharePoint Server portal.
   
     
 
 
 
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