Search engine optimization (SEO) is a critically important attribute to a successful eCommerce website. However, the cost of proper SEO work is often too expensive for mid-sized companies. NetSuite’s solutions include cutting edge tools which automatically create search engine friendly pages and allow you to easily optimize certain portions of your site. NetSuite's static HTML pages often rank very high, but NetSuite's dynamically generated web pages also consistently rank the highest of any dynamic website provider. The dynamic pages produced by NetSuite provide many search engine optimization features such as customizable page titles, meta tags, and image alt tags. These dynamic pages also automatically strip out all unnecessary URL information when the page is viewed by search engine robots, creating search engine friendly URLs while allowing you to provide personalized content to each customer.
SEARCH ENGINE OPTIMIZATION FEATURES:
HTML Catalog Generation: NetSuite dynamically generates HTML, search engine friendly catalogs for your online store. The NetSuite search engine optimizer pulls all relevant information, including product names and categories, and strategically organizes them for intuitive navigation and search engine friendliness.
Keywords in Title Tags: NetSuite automatically places your product and category names in each page's title tag. Furthermore, you can customize the title tags on each page to display unique text, such as your targeted keywords, therefore helping to improve your search rankings.
Meta Tags: NetSuite allows you to create different meta tags for each of your web pages.
Image Alt Tags: Each image on your website can have its own unique image alt tag, which can include your targeted keywords. Image alt tags are often read by search engines when they are considering the relevancy of your web page to a particular keyword phrase.
Breadcrumbs: Navigation tabs and Category titles are dynamically placed within a breadcrumb trail at the top of each page for enhanced usability and search engine optimization.
Optimized Search Engine Indexing: NetSuite’s dynamic pages automatically strip out all unnecessary URL information when the page is viewed by search engine robots. This creates search engine friendly URLs, while still providing personalization, such as personalized content, pricing, customer names and cart content.
Customized HTML Pages: If you prefer to build your own static HTML pages, and have NetSuite host them, you can still use NetSuite's shopping cart, inventory, order management and customer personalization tools.
