Effectively marketing to your existing customers is key to growing your business. NetSuite contains complete marketing campaign management tools to automate, track, and report on your marketing efforts, including: e-mail, direct mail or print activity. You can also target campaigns based on your customers' purchase histories, support cases and more. Plus, NetSuite helps you optimize your campaigns on the fly by providing real-time ROI and performance reports on your personalized Dashboard.
Campaign Management: With NetSuite, you can track all online, offline, and direct campaigns. Promotion codes can be used to apply limited time pricing and referral offers, or simply to identify a particular campaign. With NetSuite, you can set up and track multi-tiered campaigns across various media.
E-mail Campaign Management and Tracking: NetSuite's campaign management tool allows you to create HTML templates and e-mail groups, which can be based on purchase, support or payment histories. You can also view responses to campaigns within each unique customer record.
Advanced Customer Segmentation: Target Group Creation Tools enables users to mine customer purchase, case, opportunity and transaction histories to create target groups, which can then be used to run up-sell and cross-sell campaigns. The Advanced Expression Builder allows for creating complex criteria using search expressions of And, Or, and Not across any combination of fields.
Real-time ROI and Performance Management: NetSuite tracks the launch of the campaign through to the sale. And since it also handles order processing and payment, the application provides ROI reports based on total purchases. In addition, performance reports reveal such key metrics as "click-throughs" and "unsubscribes," while also supporting saved searches that show new leads by source, region, or sales representative.
Marketing Encyclopedia: With NetSuite, you can post all your sales tools and campaign information to an Intranet. Sales teams and partners can then use this resource to access information anytime and anywhere.
