Generate Quality Leads from Relevant, Targeted Marketing
The Pivotal MarketFirst™ suite is a marketing automation and lead management solution that enables marketers to conduct even the most complex multi-channel marketing campaigns. Profile customers and prospects, target each with a highly personalized and relevant message, deliver the message at the right time via the right channel, and ensure consistent and effective follow-up.
Achieve higher response rates and better lead quality with precisely targeted campaigns based on data captured at every point of interaction. Increase lead quality and retention rates with fewer resources, improving ROI.
Pivotal MarketFirst helps you achieve measurable business results:
Accelerate Campaign Planning: Build and automate highly personalized marketing campaigns faster and easier with drag-and-drop campaign-planning features.
Target More Buyers: Ensure the right communication is delivered to the right person at the right time, resulting in maximum impact on buying decisions. Keep track of more prospects and customers—as well as their preferences—with fewer resources.
Maximize Lead Quality: Refine your customer and prospect lists for optimal effect. Screen customer lists for satisfaction and sensitivity. Refine prospect lists by job function, industry, company size, and geography. Rank leads by a variety of parameters.
Increase Lead Conversion Rate: Track leads from multiple media formats and channels. Built-in business rules enable you to nurture prospects, assign further qualification, or instantly pass hot leads to the appropriate sales representative for quick follow-up, increasing the chance of successful lead conversion.
Increase Margins: Take advantage of low-cost channels like the Web and e-mail to maximize lead generation while reducing the cost of capturing and qualifying those leads.
Ensure Consistency: Manage templates centrally to ensure brand consistency and compliance with standards and privacy rules.
Increase Global Reach: Execute campaigns in all major languages worldwide due to Unicode support.
Deliver Leads More Effectively: Ensure high-value customers receive the attention they require by passing hot leads are directly to the appropriate sales rep. With Pivotal's integrated Sales and Marketing system, leads arrive in real-time, pre-scored according to the organization's value rating, and with prospect/customer background information attached, for rapid, knowledgeable processing.
Calculate ROI: Set measurable goals and track related results with real-time reporting. Drill down to calculate metrics for each program, activity, and action plan within the overall campaign. Identify what's working and optimize the marketing mix to grow your acquisition rate and customer value.
Implement the modular applications in the Pivotal Marketing suite one at a time, or all at once. Applications within the Pivotal Marketing suite include:
Direct Marketing Manager: Improve response rates and lead quality with targeted direct marketing programs.
Event Manager: Create, host, and follow up on effective events more easily.
Lead Manager: Improve lead-to-sales conversions with better lead management.
Prospecting Assistant: Improve sales force effectiveness with better marketing support.
Campaign Portal: Streamline and coordinate campaign management with centralized resources.
Pivotal Contact Center: Synchronize marketing and service efforts for greater productivity and customer satisfaction.
Complete Marketing Automation
Campaign Management and Execution
Lead Qualification, Distribution, and Tracking
List Management, Segmentation, and Profiling
CRM and SFA integration
Real-Time ROI Calculation and Analysis
Customer Preference Tracking
Collaborative Action Plans
Multi-lingual Capabilities (Unicode-Compliant)
Modules include:
Pivotal Direct Marketing Manager, Pivotal Event Manager, Pivotal Lead Manager, and Pivotal Prospecting Assistant
