Mobile CRM is no longer a luxury for a few high performance employees; it's a critical requirement for any organization that engages in high-value prospect and customer interactivity, anytime, anywhere.
Enterprises with highly mobile workforces require different degrees of access to critical, accurate business information using a variety of access methods, depending on their current location:
Remote Connectivity - With today's ubiquitous access to broadband, Pivotal mobile users are able to work from the field as if they were in the office. Broadband ubiquity, however, has resulted in the expectation that mobile users always have full access to their CRM application and current data - connectivity failure or unavailability is no longer acceptable.
Disconnected Use - With expectations rising, organizations have even greater need for full offline capabilities to ensure they are never without access to critical functionality and data. Pivotal Mobile Client delivers complete offline functionality to ensure organizations can seamlessly support mobile users working in the office or on the road.
Wireless Access - When on the road, mobile personnel need to be always connected - always aware of current account and opportunity developments. Pivotal Wireless provides real time access to data via web-enabled PDAs and cell phones, delivering the ability to quickly find and edit customer data, view current meetings, calls and tasks, as well as edit opportunity information.
A Mobile CRM Solution that Addresses the IT Challenge
To lower the complexity and expense involved in deploying, administering and supporting mobile systems in the field, Pivotal Mobile CRM focuses on four key criteria:
Application Synchronization - Pivotal provides for centralized synchronization of all aspects of the Pivotal system, broadcasting customer data, application customizations and platform upgrades (including Service Packs and Hot Fixes) to all mobile systems, satellites and LAN clients in a one-step procedure.
Data Reliability and Integrity - Each synchronization session is verified and confirmed. Interrupted sessions resulting in lost or truncated messages automatically cause the Pivotal system to re-broadcast missing data before any updates are made, eliminating the possibility of data inconsistency.
Performance - Pivotal's highly scalable HTTP-based synchronization delivers fast synchronization, even over low-bandwidth connections. Complex business rules are applied offline, minimizing connection time.
Administration - Centralized, role-based security and permissions simplifies administration. A single, global view of the entire system, including all mobiles and satellites, allows administrators to easily maintain, monitor and troubleshoot the distributed enterprise from a central location.
When complete offline functionality is combined with the ability to reliably synchronize not only data, but also application updates and platform upgrades, all users across the distributed enterprise are able to take advantage of business process improvements in a timely manner.
