SPSS PASW Data Modeling is an intuitive visual interface that allows for the accessibility, organization, and modeling of all types of data. Quickly meet business goals with reliable model building. Boost user productivity via collaboration. Radically increase performance and scalability with server based options.
SPSS PASW Data Modeling also offers the following features:
PASW Association: Link products, actions, and behavior in order to discover links and patterns between products. Predict future outcomes by using association information. This feature supports CARMA, A Priori, and Sequence algorithms.
PASW Classification: Create advanced regression and classification models efficiently that are accurate and relevant to your business. PASW Classification includes support for Decision list and Neural Networks algorithms.
PASW Segmentation: Detect anomalous or unusual cases by creating clusters of customers or examples with similarity. This feature allows you increase sales and loyalty by customize your marketing strategies to specific groups or customers. PASW Segmentation supports the Kohonen (or Self Organizing Map) and TwoStep algorithms.
