FOR IMMEDIATE RELEASE
Contact: Lisa Preuss Erin Lutz
Epicor Software Corporation Lutz PR (on behalf of Epicor|CRS)
949/585-4235 949/293-1055
lpreuss@epicor.com erinlutz@cox.net
Epicor Unveils Expanded Customer Relationship Management
Offering for Specialty Retailers
Epicor CRS RetailCRM Delivers Enhanced Tools for Creating and Sustaining Loyal
Customer Relationships; Advanced Campaign Management, Loyalty Plans, Analytics
and Reporting Capabilities
ORLANDO, Fla. (PERSPECTIVES 2007) — October 16, 2007 — Epicor|CRS, the Retail
Solutions Division of Epicor® Software Corporation (NASDAQ: EPIC), a leading provider of
enterprise business software solutions to the midmarket and divisions of Global 1000
companies, today unveiled CRS RetailCRM™ 2.0 to attendees of the company’s annual
customer conference, Epicor Perspectives 2007.
The enhanced customer relationship management (CRM) solution gives specialty
retailers advanced tools to drive sales, increase loyalty and support the business processes
necessary for success in today’s competitive marketplace. With a Microsoft .NET-based
service-oriented architecture (SOA) as its foundation, RetailCRM provides integrated
capabilities for customer analysis, customer segmentation, campaign management and loyalty
program management.
RetailCRM is designed to support multiple sales channels, and employs powerful
analysis tools that provide a consolidated view of the customer and enable targeted
communications with point-of-sale (POS) or other sales channels – supporting real-time loyalty
points management.
“Epicor|CRS shares our vision to provide retailers with innovative software solutions that
enhance the overall shopping experience for customers,” said Paula Paravecchio, managing
director, Worldwide Retail Industry, Microsoft Corp. “RetailCRM is built on Microsoft SQL
Server 2005 Reporting Services and provides businesses with analytics tools and reporting
capabilities that can be used to derive insight from data that is captured at every customer
touch point to make more-informed business decisions.”
Epicor Announces Expanded RetailCRM Offering
Page 2
Know the Customer and Improve the Shopping Experience
RetailCRM couples an advanced ability to segment customers by combining
demographics, RFM (recency, frequency and monetary value) measures, purchase history and
response to loyalty initiatives, with powerful analytics and reporting capabilities. With access to
information regarding customer preferences, shifts in shopping patterns and product affinities
within a segment, retailers can make faster, better decisions about day-to-day and longer-term
operations.
According to a recent AMR Research report, “To increase intelligence about consumers
and build shopping allegiance, 53 percent of retailers plan to add to, improve, or replace their
CRM applications in 2007. [Retail] leaders seek to retain and expand relationships with their
most valuable customers by providing consistent and positive cross-channel customer
interactions.”1
Match Customers to Offers and Improve Value
RetailCRM gives retailers the ability to narrow their targeting to make more personalized
offers to customers, enhancing their perceptions of the value of those offers, and enabling
them to more accurately measure results. Using any combination of demographics, RFM
measures, purchase history and response to loyalty initiatives, RetailCRM makes it possible for
retailers to offer promotions via integrated, multi-channel campaigns designed to drive RFM
while reducing costs.
With POS interaction in any channel via immediate offers, RetailCRM extends the
retailer’s ability to execute a successful promotion. Targeted promotions deliver offers based
on who the customer is, moving well beyond suggestive sell and current transaction triggers.
With its easy-to-use wizard process, RetailCRM makes it simple to build campaigns and
promotions complemented by real-time analysis of in process outreach campaigns.
Reward Loyalty and Retain Customers
RetailCRM enables retailers to recognize and reward loyal customers through a central
repository for balance, rewards and redemption of loyalty points. Communicating in real-time
with the POS, RetailCRM provides instant access to customer status across all sales channels.
“We’ve designed RetailCRM to support three key business strategies for creating and
sustaining loyal customer relationships, know the customer, match customers to offers, and
reward ongoing customer loyalty,” said Kathy Frommer, senior vice president and general
1Source: AMR Research, Inc. “Retail IT Budget Benchmarking Study, 2006–2007,” by Robert Garf, Janet Suleski & Fenella
Sirkisoon (Sept. 26, 2007)
Epicor Announces Expanded RetailCRM Offering
Page 3
manager of Epicor|CRS. “Our solution provides extensive and powerful analytics right out of
the box, giving retailers a broad, real-time view of how campaigns, promotions and loyalty plans
are performing to accelerate a retailer’s ability to use data strategically and enhance the overall
customer experience.”
About Epicor|CRS
Epicor|CRS – the Retail Solutions Division of Epicor Software Corporation – provides retail
management software, hardware, and services to help its customers drive sales, improve
customer service, and reduce operating costs, all with more ease and flexibility. Epicor|CRS is
a trusted leader in the retail industry. Epicor|CRS customers include leading retailers, such as
Aéropostale, American Eagle Outfitters, Ann Taylor, Cache, Chico’s, Coach, Eileen Fisher,
Factory Connection, Foot Locker, GNC, J.Crew, Stage Stores, Trans World Entertainment,
Tuesday Morning, Inc., Yankee Candle Company and Zumiez, among others. Epicor|CRS
employs more than 360 employees based in Newburgh, N.Y., with a regional office in Seattle,
Wash. For more information, please visit www.crsretail.epicor.com, or call 845-567-1234.
About Epicor Software Corporation
Epicor, named one of FORTUNE magazine’s 100 Fastest-Growing Companies in 2006, is a
global leader dedicated to providing integrated enterprise resource planning (ERP), customer
relationship management (CRM), supply chain management (SCM) and professional services
automation (PSA) software solutions to the midmarket and divisions of Global 1000 companies.
Founded in 1984, Epicor serves over 20,000 customers in more than 140 countries, providing
solutions in over 30 languages. Employing innovative service-oriented architecture (SOA) and
Web services technology, Epicor delivers end-to-end, industry-specific solutions for
manufacturing, distribution, retail, hospitality and services that enable companies to drive
increased efficiency, improve performance and build competitive advantage. Epicor solutions
provide the scalability and flexibility to meet today's business challenges, while empowering
enterprises for even greater success tomorrow. Epicor offers a comprehensive range of
services with its solutions, providing a single point of accountability to promote rapid return on
investment and low total cost of ownership. Epicor’s worldwide headquarters are located in
Irvine, California with offices and affiliates around the world. For more information, visit
www.epicor.com.
# # #
Epicor is a registered trademark of Epicor Software Corporation. CRS is a registered trademark and CRS RetailStore
is a trademark of CRS Retail Systems, Inc. Other trademarks referenced are the property of their respective owners.
The product and service offerings depicted in this document are produced by Epicor Software Corporation. |
