Major CRM Resellers Embrace NetSuite's Customer-Centric CRM Applications
SAN MATEO, Calif., — May 2, 2005 — NetSuite, Inc., today announced significant Customer Relationship Management (CRM) reseller wins by signing up Spinnaker, Ascendix, Customer FX and TopLine Strategies. With deep and extensive experience in implementing traditional CRM solutions such as Microsoft CRM, SalesLogix, Goldmine, and ACT!, these resellers are valuable additions to NetSuite's fast-growing Solution Provider Program — the only true re-seller program available for on-demand solutions since it offers sales margin on prospects and customers nurtured by the NetSuite Solution Provider. For more information about NetSuite's channel program, please go to www.netsuite.com/crmreseller. NetSuite's award-winning products include NetSuite, NetSuite Small Business, NetSuite CRM, and NetSuite CRM+.
The addition of these marquee resellers is not only another milestone in the adoption of on-demand applications, but also a testament to the fact that NetSuite's new customer-centric CRM solution, NetSuite CRM+, is leading the wave of next-generation CRM applications and setting the future direction of on-demand solutions. NetSuite Solution Providers leverage this customer-centricity to offer complete end-to-end care to their own customers – everything from lead generation to business process analysis, to advice on best practices, to vertical industry expertise, to implementation, training and customer service.
"Developing strong relationships with leading partners is a key strategy to growing our business," said Zach Nelson, CEO of NetSuite. "Expanding NetSuite's Solution Provider Program with the addition of such well-respected resellers will help drive additional revenue and business opportunities for NetSuite and its partner community."
Launched in 2002, the NetSuite Solution Provider Program has been playing an important role in the sales of NetSuite's award-winning products. Currently there are more than 150 high quality resellers in the program, bringing NetSuite 30 percent of its total revenue each year. NetSuite believes that value-added solution providers play an important role in customer adoption of on-demand software solutions. As such, NetSuite has shaped its program to ensure that product resellers will prosper with NetSuite as growth for on-demand solutions accelerates.
NetSuite's channel program has been recognized by both industry-leading analyst firms and publications, having been awarded a Five-Star rating in 2004 for its breadth and depth of functionality by VARBusiness Magazine. In a 2004 Gartner survey of Value-Added Resellers (VARs) and consultants, NetSuite received the top ranking as a market visionary and finished in the Top 5 in the Vendor solutions poll, a measure of its products' functional capabilities. NetSuite is the only product developed as an on-demand solution to receive such high marks and rankings.
The new CRM reseller wins announced today include:
Spinnaker – Spinnaker is recognized as a leader in identifying, designing and implementing Sales Effectiveness solutions. Earning distinctions such as Best Software's West Coast Partner of the Year for three consecutive years for sales of SalesLogix, being named to Best's President's Circle for five consecutive years and being featured as an authority on the trends of CRM solutions by technology media such as CRN, Spinnaker has proven success within the small-business environment. For more information about the company, visit www.spinnaker.net.
"We're focusing squarely on CRM, and the main reason we're bringing on NetSuite is to fill that hole in our business," said Mitch Cannady, founder and president of Spinnaker, based in Irvine, Calif. "Our customers are moving in that direction and they need the CRM+ features that NetSuite is offering."
Ascendix – Ascendix Technologies, Inc., based in Dallas, Texas, was founded in 1996 with the objective of delivering customer-centric business systems to enterprise and mid-market organizations, allowing them to make more intelligent business decisions by having the right information at the right time. Ascendix is an award-winning SalesLogix Platinum business partner. This award is given to only an elite number of firms who excel in CRM sales and implementations. Ascendix's extensive client list includes high profile names such as CNL Investment Company, Trinity Industries, and LaQuinta Inns and Suites. For more information please visit www.ascendix.com.
"We founded our company to be a leader in delivering CRM solutions and became one of the earliest salesforce.com service providers in 1998, but realized there wasn't much in their program for the partner community, so we dropped out," said Wes Snow, CEO of Ascendix Technologies. "Then we heard about NetSuite's channel program and it was music to our ears. We're excited about joining as a NetSuite Premier Solution Provider and see NetSuite CRM+, specifically, filling an important void in our product offerings."
Customer FX – Since 1993, Customer FX, based in St. Paul, Minn., has been delivering complete CRM solutions by selling and implementing a comprehensive portfolio of best of breed, customer-focused technologies. With over 1,300 implementations, including products such as Goldmine, ACCPAC CRM, and SalesLogix, Customer FX's experience in working with mid-market organizations is vast. With a customer satisfaction rate more than double that of the industry, Customer FX is among the elite few that can be trusted to deliver the solution "you need to grow." For more information, please visit www.customerfx.com.
"Having implemented many of the top CRM products, we feel NetSuite will be an important complement to our other offerings," said Dave Tinjum, CEO, Customer FX Corporation. "With 12 years of experience in the CRM world and over 1300 implementations, we know good CRM products when we see them. NetSuite CRM+ is definitely one of them."
TopLine Strategies – "We have a long history with SalesLogix, and more recently with Microsoft CRM, and in addition we chose to represent NetSuite because we see it moving in the right direction as it builds its NetSuite CRM+ capabilities," said Kevin Myers, Managing Partner, TopLine Strategies, a new NetSuite Solution Provider based in Scottsdale, Ariz. "We're excited to offer NetSuite to our clients and look forward to how it will help our business and those of our other clients in the future."
About NetSuite NetSuite enables companies to manage all key business operations in a single, integrated system, which includes customer relationship management; order management and fulfillment; inventory management; finance; ecommerce and Web site management; and employee productivity. NetSuite is delivered as an on-demand service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date.
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