Rookie Quebec Major Junior Hockey League Team Selects NetSuite for ERP, CRM and E-commerce
TORONTO — 18 August, 2005 — NetSuite, Inc., the leader in on-demand business management software for small and medium sized businesses, today announced that the Saint John Sea Dogs has standardised its business operations on NetSuite. The Saint John Sea Dogs joins the Oakland A's on NetSuite's roster of sports franchise customers. The newest team in the Quebec Major Junior Hockey League (QMJHL), the Saint John Sea Dogs will use NetSuite to run its business, from powering its back office to managing sales. For more information about NetSuite and the Saint John Sea Dogs, please go to www.netsuite.com/seadogs.
As a start-up hockey franchise, the Saint John Sea Dogs needed to be lean and nimble both on and off the ice. Consistent, targeted communication to its season ticket holders and potential fan base was imperative. To get business processes and customer service running in full form in time for its franchise opening game on September 16, the team turned to technology for help. The Sea Dogs evaluated various software packages, but they found that only NetSuite provided everything they needed under one umbrella.
The franchise will use NetSuite for its entire back office, including financials, customer data, and product inventory—tying all touch points into a central repository. In addition, NetSuite's unique customisation technology, NetFlex, will help the Sea Dogs integrate with Harbour Station's online ticketing system. Finally, the system will provide marketing automation and integrate purchase history with customer information, which will allow the Sea Dogs to easily target promotions to fans based on past purchase history.
NetSuite's on-demand model itself creates additional efficiencies for the team. Whether traveling to away games, at home for home games or scouting during the off season, business critical information can be accessed from any Web browser, thus eliminating lag time. The hosted system also allows scouts, who are based throughout Eastern Canada, to access calendars and enter expense reports. Therefore, procedures that have traditionally taken up to weeks to complete now can be done in real-time.
"In preparation for our inaugural face-off on September 16, we wanted to ensure all of our back office operations were in order, and we looked for a solution that would serve as the gathering point of all information," said David Turk, executive director for the Saint John Sea Dogs. "The puck stopped with NetSuite, so to speak. There weren't a whole lot of solutions out there that did what we wanted—a single solution for multiple applications. We don't have an internal IT staff, so NetSuite's on-demand model was particularly attractive. It allows us to concentrate on our core business ? getting fans into seats and winning games."
"We are thrilled to sign the Saint John Sea Dogs as a customer," said Steve Frappier, director of sales for NetSuite Canada. "NetSuite understands the challenges that start-ups endure to get their business started to prepare for opening day. We look forward to helping the Sea Dogs start their inaugural season on a winning streak."
About the Saint John Sea Dogs
The newest team to join the Quebec Major Junior Hockey League (QMJHL), the Saint John Sea Dogs plays their franchise opener at home on September 16 against the Saint John Fog Devils. For more information about the Saint John Sea Dogs, please visit their newly-launched Web site at www.saintjohnseadogs.com
About NetSuite
NetSuite enables companies to manage all key business operations in a single, integrated system, which includes customer relationship management; order management and fulfillment, inventory management, finance and product assembly; e-commerce and Web site management; and employee productivity. In addition, NetSuite is delivered as an online service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date. |
