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SAP America Names Steve Bauer Vice President of North America Communications |
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NEWTOWN SQUARE, Pa. - June 1, 2004 - SAP America, Inc. (NYSE: SAP) announced today the appointment of Steve Bauer as vice president of North America Communications. In his new position, Bauer is responsible for developing and managing communications programs for SAP America, which enhance the company’s image among customers, employees, industry analysts and the media. His responsibilities will complement and reinforce SAP’s global communications platform, while maximizing the resources of this dynamic and growing region.
Reporting to Anne McCarthy, senior vice president of SAP Global Communications, Bauer will help SAP to further carry out the positive public perception it has today as the world’s leading provider of business software solutions.
“Steve is a great addition to a great communications team,” McCarthy said. “He has a proven track record in corporate communications -- from start-ups to Fortune 100 companies. During his career, he has consistently improved the bottom line through development of strategic corporate communications, marketing and public relations initiatives. Steve’s creative marketing and communications experience will bring great energy and strong leadership to the communication efforts of SAP.”
Bauer has 16 years of experience in corporate communications, marketing and public relations. He was recently vice president of corporate communications at Catena Networks, where he created a strong communications infrastructure and built outstanding corporate and product brand identity. During his career, he has successfully managed corporate communications programs for industry leaders such as Cisco Systems, Tellabs, National Semiconductor Corp. and Siemens. In those positions, he created and communicated a rich corporate vision, innovative product branding and consistent messaging through internal and external collaboration. Bauer earned a Bachelor of Science degree in mass communications, with a minor in public relations, from Illinois State University. He is a member of IABC and PRSA.
About SAP
SAP is the world’s leading provider of business software solutions. SAP® solutions are designed to meet the demands of companies of all sizes -- from small and midsize businesses to global enterprises. Powered by the SAP NetWeaver™ open integration and application platform to reduce complexity and total cost of ownership and empower business change and innovation, mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. The unique core processes of various industries, from aerospace to utilities, are supported by more than 25 industry-specific SAP solution portfolios. Today, more than 22,600 customers in over 120 countries run more than 76,100 installations of SAP® software. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.”
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