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Sage CRM SalesLogix Customer Conferon Global Services, Inc. Named International Success Strategy Winner By Aberdeen Group |
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Conferon Global Services, Inc. achieves 35% annual improvement in customer acquisition rates using Sage CRM SalesLogix
Scottsdale, Ariz. - April 13, 2006 - Sage Software announced today that Sage CRM SalesLogix customer Conferon Global Services, Inc. (CGS), a worldwide conference and trade show business services provider, has been selected as an International Success Strategy winner by Aberdeen Group from among 800 companies researched. CGS is featured in Aberdeen’s new report, “Success Strategies for Leveraging Customer Intelligence,” and is cited for achieving a 35% annual improvement in customer acquisition rates using Sage CRM SalesLogix as its business process enabler.
“Customer service is a key differentiator in highly competitive markets,” explained Leslie Ament, Director of Customer Intelligence Research for Aberdeen. “Purchasers know similar products are available from numerous vendors and, as a result, expect more value. In parallel, providers of goods and services are focusing on building higher value relationships to grow revenues and reduce customer churn rates. Conferon Global Services’ Sage CRM SalesLogix implementation demonstrates how companies can leverage CRM applications to achieve these results.”
CGS needed a technology solution that provided customer data management and analysis tools to help enhance its customer service and monitor key performance metrics. The company evaluated several vendors and selected Sage Software based on “its reputation for providing affordable, user-centric, easily customizable solutions.”
“A key organizational enhancement for CGS has been the connectivity of our multiple global divisions through Sage CRM SalesLogix,” said Patrick DiLullo, Manager, Enterprise Sales Technology, for Conferon Global Services. “Prospect, customer, supplier partner and operational data is now available to all employees through a centralized database for instant access, and we have much more clear visibility of the entire sales cycle, from prospect stage on through contracted revenue, for accurate forecasting.”
CGS worked with a Sage CRM Solutions business partner to implement Sage CRM SalesLogix for its sales department and used an internal team with business partner consulting to implement the solution for its accounting, operations, research and marketing departments. The efficiencies created by the CRM system have allowed CGS to grow revenue streams without increasing staff.
Sage CRM SalesLogix
With over 7,000 customers worldwide, Sage CRM SalesLogix is the CRM leader for small to medium-sized businesses. Sage CRM SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization’s unique customer acquisition, retention and development processes.
Sage CRM SalesLogix is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage, Sage CRM and SageCRM.com.
About Conferon Global Services, Inc.
Conferon Global Services is the nation's largest meeting management and event services company. With a vision to perfect the event experience and a mission to help bring people together to drive business, CGS offers a full menu of services including site research and selection, contract analysis and negotiations, incentive meeting planning, international meeting management, on-site support and show floor services, online event services including registration and housing with real time reporting, full service graphic design, marketing and promotional items, tradeshow sales and management, sales lead and housing room block management services and web-enabled meeting consolidation. Providing management services to more than 1,000 customers each year, CGS manages more than 2,800 meetings and incentive groups annually including the negotiation and/or purchasing of more than 4.2 million hotel room-nights for its clients. Co-headquartered in Cleveland, OH, and Frederick, MD, CGS maintains offices in Atlanta, Boston, Chicago, Deerfield, IL, Denver, St. Louis and Washington DC. For information please visit www.cgscompanies.com or call (800) 246-9011.
About Sage Software
Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.5 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.7 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries.
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