In today’s fiercely competitive market, companies must be adept at analyzing data in order to spot sales trends and do product analysis. Companies need to ask key questions, such as: How many seconds did an online shopper spend looking at a particular item? What does a five-year history of that customer's purchases look like? What are the characteristics of the most profitable 10 percent of the company's customers?
But gathering countless factoids won't give any company a competitive advantage. In fact, the more information a company pours into typical business-intelligence packages, the more difficult, time-consuming, and expensive it becomes to do benchmarking and market study analysis.
To see a real payoff, organizations need to co... MORE
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