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Improving Work Flow Processes through Collaborative Technology
StemCell Technologies, Inc, didn't waste any time figuring out that a 500 per cent return on a $20,000 customer relationship management investment made a lot of sense. The Vancouver-based biotechnology company develops and sells specialized cell culture media to a global customer base that includes professors and researchers at universities, hospitals and biotech companies. It is in the process of deploying Maximizer Enterprise 8, which will be used by StemCell's sales, marketing and technical support teams in Canada, the U.S., the U.K. and France to track customers, prospects and leads, synchronize contacts and calendars, access pertinent information about accounts, and much... MORE
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