DNA Group, Inc. is the North American distributor for Defond Manufacturing Limited, Inc, a major supplier of switches and electronics to the appliance, marine, transportation, power tools, white goods, lawn & garden, and consumer electronics industries. DNA Group serves the global marketplace by emphasizing responsiveness and the ability to focus on the needs of each individual customer and project.
DNA Group’s mission is to deliver a competitive advantage to its customers through value-added service. In order to better understand its customers and improve the way its sales team works, the Company implemented a customer relationship management (CRM) solution from Maximizer Software. The implementation involved two distinct phases desig... MORE
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