VITA-TECH Invests In CRM to Improve Customer Relationships
VITA-TECH Canada Inc. is Canada’s largest provider of diagnostic testing and laboratory services for veterinary, institutional, and regulatory government bodies. VITA-TECH started small, serving clients in the Greater Toronto area and now extends its services to the United States, the United Kingdom, and Europe. A multi-disciplinary customer service department supports the Company’s size and reach. To support this growth and to better manage their exiting clients, VITA-TECH implemented a company-wide customer relationship management (CRM) system that has made it possible for employees to deploy a wide range of sales, service, and marketing capabilities.
The Challenge
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