The primary goal of every business must be to satisfy and retain customers. Customer Relationship Management (CRM) is an important tool for Engineer-to-order companies to achieve those goals. That's because ETO companies interact with their customers through every stage of the business cycle. From the initial estimate and quotation, to design and manufacturing through installation, and finally, service and repair.
Most of the leading CRM packages today are designed for the company with a product catalog, sold by hundreds of sales representatives, to thousands of customers. Engineer-to-order companies typically work in a very different environment with a few sales engineers and a few customers working on projects with long lead-times and... MORE
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