Situation
Twenty years ago, the world of buying and selling heavy equipment was a simpler one. Machinery Trader, one of the well-known trade magazines from Sandhills Publishing, was a ready resource. A contractor looking for a used crawler dozer, for example, could find in its pages a list of all the crawler dozers for sale nearby, complete with pictures and detailed specifications. The contractor or dealer selling the equipment created an ad by sending photos and copy to a graphic designer, who pasted up the magazine by hand. The prospective buyer would call the seller; the seller would jot notes on a scrap of paper; and if they were fortunate the deal would go through and everyone would be happy.
The world has grown more complex. Mach... MORE
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