Business Needs
WebTrends, a Microsoft Gold Certified Partner, provides enterprise-class Web analytics and deep intelligence to help organizations deliver unique marketing to unique visitors. Established in 1995 and now a veteran in the Web analytics industry, WebTrends sees tremendous opportunity ahead for enterprise marketing technology.
One of the most valuable opportunities for improved enterprise marketing is the integration of online and offline customer data, or the tying together of Web analytics with customer relationship management (CRM) and enterprise resource planning systems.
“Even though customer online activity is relevant and valuable to sales, service, and executive management, Web analytics has traditionally been a m... MORE
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