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Situation
Polaris Industries, headquartered in Medina, Minnesota, is one of the largest manufacturers of all-terrain vehicles in the world. The company is the recognized leader in the snowmobile industry, and Polaris’s Victory motorcycle division, established in 1998, represents the first all-new, American-made motorcycle in nearly 60 years. Within the company, five separate organizations provide support to consumers, internal sales staff, and dealers. With 3,600 employees and more than 1,600 independent dealers, effective communication between these five support groups-and smooth integration between systems-is critical to Polaris’s success.
Each of the support teams maintained its own systems, which resulted in a collection of disparat... MORE
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