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Situation
The Asian Paints company has an enviable reputation in the corporate world for professionalism, fast-track growth, and building shareholder equity. Asian Paints operates in 22 countries and has 29 paint manufacturing facilities in the world, serving consumers in over 65 countries.
Asian Paints operates in five worldwide regions, including South Asia, Southeast Asia, South Pacific, Middle East, and the Caribbean. The company markets five corporate brands, namely Asian Paints, Berger International, SCIB Paints, Apco Coatings, and Taubmans. In 10 markets it operates through its subsidiary, Berger International Limited; in Egypt through SCIB Chemical SAE; in the South Pacific as Apco Coatings; and in Fiji and Samoa as Taubmans.
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